Facebook only verifies one account per business or person, with the exception of language-specific accounts. Unique: It should be the unique presence of the person, entity or business it represents.Authentic: It should represent a real person, entity or business.Besides following the company’s terms of service, your account should be: Who can get verified on FacebookĪlthough in theory, anyone can get verified on Facebook, they have to meet strict verification criteria in order to get approved. See how the official verified Page for Workday gets top priority when you search for the company name on Facebook. So Facebook verification ensures that your Page prominently shows up at the top of relevant searches, which could further improve your reach. In addition, Facebook prioritizes verified profiles and Pages in its search results. Even if there’s no malicious intent behind those Pages and profiles, there’s still a huge risk of other Facebook users mistaking them for the real thing. What if Facebook rejects your applicationįacebook verification provides credibility to official pages and puts a clear distinction between the real Pages and the Pages run by fans or imposters.īefore we get into the Facebook verification process, you’ll want to know what it means to get verified on Facebook in the first place and why it’s so important.Īs we briefly touched on earlier, businesses and public figures may often see people creating Pages and profiles similar to theirs-whether it’s to imitate them or to build a fan community.Why should you get verified on Facebook.In this post, you’ll discover some essential steps on how to get verified on Facebook, as well as a few additional details to give you a thorough understanding of how Facebook verification works. Why? Well, getting verified on Facebook is a must for public figures, brands and companies that are well-known and susceptible to being replicated or parodied. Learning how to get verified on Facebook (and other platforms) is one great way to do this. As a brand or business, building credibility with your online audience should be part of your overall social media marketing strategy.
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