May contain traces of Peanut, Egg, Sesame and tree Nut. Milk Chocolate (38%) (Sugar, Milk Solids, Cocoa Butter, Cocoa Mass, Vegetable Oil (Palm, Shea, Sal, Sunflower), Emulsifiers ( Soy Lecithin, E476), Flavour), Wheat Flour, Sugar, Vegetable Oil (Palm, Shea, Sal, Sunflower) (contains Soy), Golden Syrup, Food Colours (Caramel III, Beet Red, Cochineal, Annatto), Cocoa Powder, Salt, Baking Powder, Emulsifier ( Soy Lecithin), FlavourĬontains Gluten. Three types of chocolate in one biscuit is more than any chocolate lover could wish for.Īccording to Arnott’s themselves, what makes the Tim Tam so special, and sets it apart from all the other chocolate biscuits out there, is the filling – this unique creamy richness is delicately made up from hints of butter, vanilla and, naturally, delicious chocolate, to give the whole delicious little biscuit a slightly caramel taste. You’ll also notice the additional opportunities that exist while going through the quiz to include strong CTAs to drive direct action as well as awareness and branding.‘The most irresistible chocolate biscuit’! Each packet contains 11 Original Tim Tams, each biscuit consists of two layers of chocolate malted biscuit sandwiching a light creamy chocolate filling, all coated by a thin layer of textured milk chocolate. Click through and you’ll see why we were able to get such high engagement rates. The concept for the campaign was to develop a series of questions that were fun and entertaining that could point towards a preference for a certain flavour of Tim Tam, potentially introducing people to a new flavour to try.īelow is a copy of the quiz we created for the campaign. We used our core technology embedded into a post on the Mamamia website titled, ‘Which Tim Tam flavour should you slam with? Take this quiz to find out.’ Komo has worked with Mamamia on a number of campaigns already so we already had a good understanding of each other’s areas of expertise which allowed us to collaborate and achieve some extraordinary results. The campaign was to run as part of a fun article that Mamamia was planning. This activity also helped us to better understand the mindset and motivations of the consumer – understanding the consumer is always a key part of our process when we’re creating gamified marketing campaigns. Once we had consumed half of Australia’s national supply of the amazing chocolate biscuits, we were armed with enough product experience to brainstorm how the campaign would work. Mostly because it was an excuse to buy a heap of packs of Tim Tams and eat them under the guise of campaign research. This was a campaign the Komo team had a lot of fun with. For those who haven’t yet tried it, head over to this guide by our publishing partner, Mamamia, and find out what all the fuss is about.ĭisclaimer: We take no responsibility for any future Tim Tam Slam addiction that you experience after trying one for the first time.Īs part of the #sharetheslam initiative, Arnotts also wanted to create a unique, interactive campaign that engaged Tim Tam fans and increased market awareness for the different flavours of Tim Tam biscuits. Now, most Tim Tam lovers have, at some point, done a Tim Tam slam. Delicious smooth cream sandwiched between 2 crunchy biscuits, coated in Tim Tam chocolate. Did you know Tim Tam Original is Arnott’s most popular biscuit of all time, with 669 million individual Tim Tam biscuits indulged in every year. That favourite way was, of course, the Tim Tam Slam. Arnotts Tim Tam Original Biscuits 200g Cookies New GET deals & promo alerts on products you love to buy Roll over image to zoom. The Tim Tam Slam was invented in 1983 and has been the country’s most iconic way to enjoy a cuppa ever since. Goes perfectly with a Sandwick Bay Living. Campaign ObjectiveĪrnott’s had recently created the hashtag #sharetheslam to promote ‘our favourite way to enjoy a Tim Tam.’ Made in Australia, Tim Tams are delicious chocolate biscuits with a chocolate cream filling, similar to a penguin. Please note, we recommend reading this case study while eating a packet of Tim Tams. A chocolate biscuit consisting of two malted biscuits separated by a light chocolate cream filling and then coated in a layer of chocolate. If you have not yet had an experience with Tim Tam, they’re one of the best creations of all time. #FunFact: Over 670 million Tim Tams are made every year and Arnott’s estimates that 90% of Australians have eaten a Tim Tam biscuit. Some Background InfoĪrnott’s Tim Tam is known as Australia’s favourite chocolate biscuit and has been bringing people together to enjoy the irresistible treat for over 50 years. Read on to hear about one of the tastiest campaigns we’ve run. That’s what happened when Komo partnered with Tim Tam and Mamamia as part of their #sharetheslam Tim Tam Slam campaign. Introducing 7000 people to new flavours of an iconic Australian chocolate biscuit in a highly engaging manner through a gamified audience engagement campaign.
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